In the Four-State Corridor…
Sundays 3:30 to 4:00 on WJAL TV68
301-991-0265

TARGET AUDIENCE: Working families and anyone who likes to cook and/or eat, and those interested in the Buy Local movement.

"Cooking Fresh, Cooking Local" is a new television show that promotes and supports local farms, wineries and businesses in the four-state area. Each episode will be hosted by local chef, Karl Brown, formerly the head chef of the Yellow Brick Bank Restaurant in Shepherdstown, WV, now executive chef of Capital Camps and Retreat in Waynesboro, PA, and various guest chefs.

The format of the cooking show will be much like those seen on the Food Network. Chef Karl will demonstrate simple preparations for a complete meal using fresh and local ingredients and pairing the meal with one wine from a local winery or the occasional local microbrewery or distillery. Each show will display the local ingredients and the logos connected to those products.

There are many opportunities to advertise on "Cooking Fresh, Cooking Local" and it is believed that the cooking show will become very popular, very quickly. The Buy Local movement and "going green" has taken the nation and this are by storm lately. All involved will benefit from "Cooking Fresh, Cooking Local."

Advertising Opportunities

Opportunity	Cost	Contract Length Required
30 Second Commercials*	$75 per spot	6 month contract
10 Second “Billboards”*	$25 per spot	6 month contract
10 Second “Upcoming Events” message board	$10 per week per listing on the TV message board	As scheduled
Graphic and/or verbal mentions during show	Donation of appliances and cooking implements	As donated and/or used during the show
Graphic and/or verbal mentions during show	Donation of ingredients or $amount to purchase when not in season	As donated
Guest Chef/Host 2x Run (30 minute “infomercial”)	$1,600	As scheduled
Information & Recipe Packet mailed to viewers	Supply of brochures and coupons	As supplied
Links to website	Advertising or donations or $25 per month	As scheduled

* Commercial and billboard production costs are the responsibility of the advertiser.

Remember, when you're cooking fresh, you're cooking local.

"LOCAL" = PA, MD, WV, VA

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